SUMMARY AI summary by gpt-5-mini
Visible AI Referral / UTM Classifier is a Google Tag Manager custom variable template for classifying identifiable AI-driven sessions when UTM or referrer signals exist. It’s intended for analytics/measurement practitioners (GTM implementers, GA4 users) who want to tag AI referrals reliably. Key features: - Checks utm_source, then referrer host, then optional custom host→label mappings. - Returns a normalized platform label (e.g., chatgpt, perplexity, claude) or, optionally, the matched host. - Configurable fallback value when no match is found. - Easy GTM import (template.tpl) and variable creation. Limitations: only classifies identifiable UTM/referrer signals; doesn’t estimate unidentifiable direct traffic, stripped referrers, native app losses, or manual copy/paste visits. Maintained by Tayo Kolade.
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Why this is classified AI-related
The AI relevance score checks four places for AI keywords and adds the weight of each one that matches. Full methodology
Total AI relevance score: 100 / 100
Position among AI repos in the same language
We track 2 Smarty repos, of which 2 score 40 or above on AI relevance. 0 have more stars than this one (top 50.0%), and 0 score higher (top 50.0%).
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Dates
| Created on GitHub | 2026-05-09 |
| Last push | 2026-05-09 |
| First seen here | 2026-05-09 |
| Last fetched | 2026-08-17 16:13 |